Lauf makes MTB slayer bikes and lightweight components for all things mountains.

We’re going further and faster. And when the road stops, we keep going.

Panaracer uses only the best hand-picked raw materials to create their casings and compounds.

Built to brave elements, break records, find focus and shield from harm.

Whatever kind of dirt and mud you’re into, our mountain bike fenders are into it too. Designed to catch and stop the heaviest of loads, our mountain bike mudguards will keep your face, legs, and rear end dry and chunk free.

Offering science-backed nutrition designed to help you ride stronger, longer.

Brewery and two Tap Rooms in the heart of Reykjavík. All participants get craft beer from the magicians at RVK Brewing.

BagBee takes the hassle out of traveling with your bike, offering secure storage and seamless transfers for your bike box while you explore Iceland.

Make this an experience